About me

My career started in Toronto. I worked my way from Technical Illustrator to Art Director over a 12-year stint in the city. I was a videographer long enough to see most of Canada, and many cities in the U.S. I love to travel, whether it's in another country or just another county. I worked for myself for 6 years and now enjoy working for Tourism and Economic Development for the Municipality of Marmora and Lake. 

Experience

TOURISM AND ECONOMIC DEVELOPMENT COORDINATOR; MARMORA, ON - AUG. 2017 - PRESENT

  • Manage website & social media accounts - I am currently working on updating the municipal website to be more user friendly and inviting
  • Local event management and support
  • Grant writing, fundraising, and promotion
  • Managing municipal ServiceOntario business
  • Communicating with public about notices and services
  • Press release writing and distribution
  • Marketing the area as a tourist destination and promoting our businesses, events, and attractions
  • Supporting local business

CREATIVE CONSULTANT; MARMORA, ON – NOV. 2010 TO AUG. 2017

  • Personally manage multiple clients daily
  • Meet objectives set on a weekly basis
  • Consult on design challenges for clients as well as creative execution
  • Brand identity design
  • Blog design
  • Social media design
  • Website design and development using SquareSpace
  • Pitch, presentation, and report development and design
  • Digital and print ad design
  • Illustration

PARTNER & CREATIVE DIRECTOR, FORTY4 NORTH; PETERBOROUGH, ON - JAN. 01, 2015 TO NOV., 2015

  • Run the marketing department and creative studio
  • Ensure high quality standards for all creative
  • Brand the company
  • Develop website
  • Work with partners to develop company culture
  • Work with partners to create our dream company

CHAIR, MARMORA SNOFEST; MARMORA, ON – NOV. 23, 2013 TO MAY 2015

  • Articulate scope and vision of organization
  • Build a strong relationship with Municipality
  • Champion a desired company culture
  • Increase moral
  • Rebrand and develop marketing strategy
  • Demonstrate leadership
  • Advocate transparency
  • Event management 

ART DIRECTOR, BSTREET COMMUNICATIONS; TORONTO, ON – 2008 TO 2010

  • Manage and oversee all National and Account Specific Coca-Cola projects
  • Negotiate photoshoot costs and manage related budgets
  • Sell in creative to clients and ensure vision is captured at photoshoot
  • Work with Studio Manager to keep projects on time and high quality
  • Mentor Junior and Intermediate Designers
  • Positively influence moral
  • Ensure promotional communication is clear and coherent
  • Work with interactive team to guarantee creative consistency across platforms

VIDEOGRAPHER/ART DIRECTOR, THE HIVE STRATEGIC MARKETING; TORONTO, ON – 2003 TO 2008

  • Experiential Videographer for Miller Music Tour (2005-2007), and Jack Daniel’s Global Music Event
  • Helping to manage event participants
  • Participate in event ideation sessions
  • Responding to creative briefs by developing creative strategy
  • Layout, typography, and logo design
  • Photo editing
  • Setting up production ready files
  • Direct and manage photoshoots
  • Advocate culture

TECHNICAL ILLUSTRATOR, TRAINING CRUE GRAPHICS; TORONTO, ON – 2000 TO 2003

  • Translate photography into vector illustration for use in life-size training posters
  • Illustrate instructional documents
  • Animate instructional videos

Education

ST. LAWRENCE COLLEGE – 1997-2000, Graphic Design Diploma

Skills

  • 15+ years hands on marketing experience in the creative field
  • Proficient in Illustrator, Photoshop, and InDesign
  • Creative Team Lead for campaigns and pitches
  • Acute attention to marketing communication and comprehension
  • Organized and efficient, able to manage multiple projects with demanding time lines
  • Shopper Marketing expert
  • Conceptual thinker
  • Manage sub contractors and budgets
  • Client presentations
  • Design across marketing platforms
  • References available upon request.

Endorsements

JENN E. BENNETT AD & DESIGN

“I have worked with Jen three different times throughout my career. All at different agencies, the last two were due to the great work Jenn had accomplished at BSTREET. When the need for a creative freelance was needed, Jenn's name rose to the top. She has a great ability to understand the client's objectives and brand needs and deliver them with a strong creative execution. Her creative is strategically driven and delivers results across many landscapes. She is a pleasure to work with and I am looking forward to working with her again."

~ Kelly McCarten, CEO, LAUNCH! Brand Marketing


BSTREET COMMUNICATIONS

“Jenn is one of the brightest art directors that I have ever worked with in this business. She is highly strategic, thinks broadly and conceptually and is loud and proud of her creative. Working with Jenn is always crazy fun and I would work with her anytime… and if you get a chance, so should you.”

~ Mike Snjaric, Senior Art Director at Ogilvy Action


THE HIVE STRATEGIC MARKETING INC.

“Jen’s strength lies in her ability to adapt to various brands. She always comes to the table with fresh ideas and a love for team work. She takes (and dishes out) criticism well and knows how to learn from others around her. In my 3 years working alongside her, this dog learned a few new tricks. She has great taste in music, art, design and knows how to spot a trend. She is resourceful and generous. Highly recommended.”

~ Adam Jarvis, Creative Director at Juggernaut Illustration and Design Inc.